Visual Identity "Royal Cafe"

The Visual Identity for Royal Cafe was designed as a project for school while studying at KEA, Multimedia Design and Communication. 

The Royal Cafe is a theme driven concept that incorporates the Danish style and tradition in a funky quirky way creating a unique universe, providing an exciting experience to all its customers.

The main philosophy is to combine a stunning experience, with a mixed historical design, showing a historical era - from baroque times to present day Denmark. The Royal Cafe has “soul” and the owners like to call it “Funky Baroque - design confusion, humorous and chic”.

The Royal Cafe design is challenging to categorize - some may call it a clash of styles - a modern baroque approach, or even a historical Danish castle - with an up-to-date interior, where a special atmosphere is successfully created, where some of the Danish minimalism has been broken in a positive way, as a proof of today’s fashion industry and modern culinary cooking. All these values are created, incorporated and represented in The Royal Cafe’s Visual Identity.

My role in the project: Graphic Designer (logo and visual elements). 

Copenhagen, 2012